You like...
unique watches, unusual watches, cool watches and
even funky watches.
Now i-toc combines all of these features to create a stylish
and practical watch that reflects your style and individuality.
...we call it a time revolution.
Created by UK designer Sean Zoega
these exclusive watches are only
produced in limited editions. Choose from six funky and stylish colours to fit your style or mood. The i-toc’s graduated circles present a more intuitive and beautiful way to view time, and the distinctive visual pattern is constantly changing. The radical design does not however sacrifice simplicity,the familiar "big-hand, small-hand" is still there...just visually more interesting.
produced in limited editions. Choose from six funky and stylish colours to fit your style or mood. The i-toc’s graduated circles present a more intuitive and beautiful way to view time, and the distinctive visual pattern is constantly changing. The radical design does not however sacrifice simplicity,the familiar "big-hand, small-hand" is still there...just visually more interesting.
Already worn by a number of
renowned artists, the i-toc range
will let the world know that your
wrist has got the funk
(whichever colour you choose).
- worn by both men and women,
i-toc are truly unisex watches.
Enjoying critical acclaim since our
debut in 2008 i-toc are now proud
to introduce the new colour range.
Only available in select stores
worldwide and directly from the
designers website.
a brief history of i-toc
“Art, Design, Music, Science, Love and Passion…this is all the same thing, this is the stuff of life. The desire to understand and create is the real meaning of life.” This has been the life journey of Sean Zoega, creator of the i-toc.
The genesis of the unusual watch
that is i-toc happened 15 years ago
on a beach in Malawi as a simple
sketch...
As with most ideas it stayed in the
notebook for a number of years.
Fashion watches were far from
the mind of its designer as he
worked in corporate design in
London.
Like all good ideas it kept “nagging away” and in 2002 Sean Zoega started on the first incarnation of his unique watch
After many prototypes a
working model was built
(even though a prof. of
mechanics at Manchester
University said it was
impossible...one to the
tinkerers!). Unfortunately
turning this funky clock
into a funky watch was
beyond the resources of
the designer. He then went
soft...
This was originally called the
Z-clock And started life as a
computer model. The working
concepts were clarified before
starting the real prototypes of his designer watches..
The software version of the z-clock was created along with a name change...pic-toc. This was designed to work as a range of unique watches for the
new range of mobile phones with colour screens.
Unfortunately all of the money had been spent on software And web development and there was nothing left for marketing...
...not clever in the world of designer watches. Whoops!
The software pic-toc wasn’t a success and Sean Zoega Went back to the drawing board and tried to learn from his mistakes...time to invent a new unusual watch
Unfortunately all of the money had been spent on software And web development and there was nothing left for marketing...
...not clever in the world of designer watches. Whoops!
The software pic-toc wasn’t a success and Sean Zoega Went back to the drawing board and tried to learn from his mistakes...time to invent a new unusual watch
Inspiration came from the 1940’s in the shape of the Jefferson clock and 1990’s with the early Swatches...both remarkable and unusual watches
“Design is about exploration, understanding. It is not philosophizing in French accents and making useless teapots...it is hard work...it is about creating better. That involves learning about materials, acoustics, electronics, colour, texture, philosophy, people…even sometimes software programming, whatever is required to understand the reality of the problem, only this allows the possibility to create better. Design must always remember function otherwise it becomes art or sculpture. It may become beautiful art or sculpture but if the function is lost, forgotten or neglected the design has failed.”
Sean Zoega
The unique watches originally
designed by Patek Phillippe in
the late 1800’s were master-
pieces of design and the
“boilerplate” for all watches
since…this was a hard act to
follow. Sean burnt the midnight
oil and worked through hundreds
of designs before settling on the
i-toc...time for a computer model
This had the makings of a funky watch, time to get real...
...more prototypes
...more prototypes
The i-toc clock proved that the i-toc
could be an unusual and funky
watch....though still be easy to
read (not always the case with designer watches)
It was time to develop the unique watch that is i-toc…
It was time to develop the unique watch that is i-toc…
Then followed a long period of manufacturing development that finally culminated in 2008 with the original silver i-toc watch
fashion watches had a new contender.
fashion watches had a new contender.
There was obviously a demand for unique watches as the i-toc was a hit for Christmas 2008
However there were so many requests for i-tocs in different colours that it was time to do a bit more development work
...this time in colour
However there were so many requests for i-tocs in different colours that it was time to do a bit more development work
...this time in colour
...ready as a new range of funky colourful fashion watches for christmas 2009
